If you’re like us, you woke up this morning hearing that Usher dropped a new project. With this news, you’re probably thinking you’re going to get pregnant tonight to smooth R&B and Usher pouring his heart and soul all over the track. The gag is, that’s not what’s here, but thats okay.
Since the term “Trap Soul” and “RnBass” were coined over the past few years, we’ve taken a spin on what T Pain has been pushing since we were kids and allowed R&B and Hip Hop to fuse in a way we’ve never imagined. Artists like Smino, DRAM, 6lack and Bryson Tiller all weight in on different parts of the spectrum, but Usher was the last person we’d expect to give input.
The classic R&B crooner shifted his staple R&B vibe to a more upbeat feel when he paired up with Zaytoven to produce “A.” It sits at eight tracks long mixing Usher’s vocal strong points with Zaytoven’s production skill. The real question is, did the people need this?
Usher is no new artist. His fan base lies in the older crowd who ran to Best Buy to buy physicals and trickles down to the generation who feels Usher makes perfect throwback Thursday music. The lane of Trap&B is being filled by 6lack currently while we wait for Bryson Tiller to follow up. On a marketing standpoint, this connects Usher to a younger audience, flexes his ability to adapt to modern music and again, give us something to listen to while we wait for Bryson. He is aware that his vocals and songwriting got him to where he is today, but if he isn’t connecting with the new wave of listeners or creating music in tune with younger fans, his new music will never reach the heights of “classic” he once achieved.
As an artist, adapting to the ever changing ear of what “good music” is key. You can either follow the wave of whats hot, create your own genre, or play it safe with billboard bangers. As a whole, “A” is an easy listen and yes, Usher still has it.
Bae’s favorite tracks
- Say What U Want
- You Decide
- Stay At Home