Tips For New Artists
There’s no manual for the independent artist life, so we gathered a few tips that may be useful in our experience working with local and rising talent. You’re welcome bae.
- You don’t need a manager if you have nothing to manage. A manager (depending on the type of manager) provides a helping hand to a career you’ve started yourself. Your manager isn’t always an investor, so most can’t expect them to fork over the capital or create opportunities for you that you didn’t work for. Have open conversations with a potential manager and discuss your expectations.
- Numbers aren’t everything. In streaming, in followers and metrics, numbers exist and we can’t rid them, but note that they aren’t a true measure of your success. Map out your goals daily, weekly, monthly and yearly. Create milestones that fulfill your creative needs and not your monetary and numerical goals.
- Engagement is the key to your success. Having 100 fans that are interested in your content is more valuable than having 1000 followers who don’t engage. Spend time creating content that’s meaningful to your fanbase.
- Creating a brand for yourself is what will give you longevity in your career. Think about Rihanna and Tyler the Creator. They’ve created a branding for themselves and produced other streams of revenue and content allowing them to reach other fanbases.
- Release singles until you garner a fanbase who is ready to receive a project. Singles allow fans to get a taste of what is to come in the future. By continuing to build your released catalog, you build a fanbase who will be ready for a project once it releases. Releasing a project prematurely can get lost in the music abyss and without proper marketing, you may miss the mark.
- Invest in quality content outside of music. Fans love video, photo and artistic content outside of music. Find creative ways to tie in your music for a subtle marketing approach.
- Always ask your producer to create show mixes of your music. A show mix is a version of your song that removes the lead vocals allowing you to sing them live. Without a show mix, you may look as you’re lipsyncing with your music or may risk sounding doubled.
- Compose formal emails. Treat your music career like your job, not a hobby. Create a greeting and use complete sentences when corresponding with event curators.
- If you have a performance booked, you should rehearse. Stage fright is a real thing and you will look extremely awkward on stage if you don’t practice. And when you do, your performance won’t be its best.
- Familiarize yourself with local tastemakers in your community. Trust us, your social media profile doesn’t just pop up on our feeds. Take some time to introduce yourself to event producers and curators. If you can, make the effort on social media.
- Make sure social handles and music links are consistent across all social media and easy to find. The second a curator can’t find what they are looking for, they give up.
- Turn on post notifications for tastemakers, local performance platforms, venues, radio shows and more so you’ll never miss a performance.
- Study music. You don’t know everything just because you can carry a tune. Research your favorite performers, how your favorite tracks were made, how the songs you hate blew up, and more. The more you know about your craft, the better.
If these tips were helpful, shoot us a tweet and let us know!
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